In 2010, Gilles Elalouf and Yohan Serfaty launched Y/PROJECT - named after founder and creative director, Yohan Serfaty. The company started exclusively as a menswear label and continued to produce collections until 2013. After the passing of Yohan, Gilles reached out to Glenn Martens, a Belgian designer, who had worked as Yohan’s first assistant back in 2009, to become the new Creative Director. In 2013, Martens completed Yohan’s last collection and produced his first solo collection for S/S14. He quickly acknowledged how popular the menswear collection was with female customers and received a lot of requests to launch a full womenswear collection. Martens’ first womenswear collection debuted for F/W14.
Y/PROJECT has become a cult label making its mark in the industry with intricately constructed pieces and a unique juxtaposition of fabrications. His main inspiration is drawn from people-watching on the street. “I’m that creepy guy staring at you in the metro. I love watching people; [to] see what they wear and how their clothes affect them.” - Glenn Martens.
About the womenswear: “Y/PROJECT always keeps you guessing. The woman they have in mind is confident and dresses herself - making a statement should always come from within. The woman who wears Y/PROJECT is a woman I want to know.” - Judson Harmon, founder and buyer of ODD. New York
The brand has come to be recognized as gender neutral, versatile, wearable, and full of attitude.
Keep an eye out for the Y/PROJECT SS16 collection - coming soon to ODD. New York.