MELISSA: PLASTIC SHOES CHANGING THE WORLD
ODD. New York is proud to announce that select styles of Melissa shoes are now being carried in-store and online, and threw a party to celebrate.
Melissa is a leading brand of the internationally acclaimed footwear manufacturer Grendene. The thermoplastic technology for Melissa was developed exclusively by and for Grendene and is leading the way for sustainable practice for design, fashion and manufacturing.
All Melissa plastic shoes are created with a zero waste ethos and particular attention to the life cycle of materials. Melissa recycles 99.9% of factory water and waste, and they recycle overstock styles into next season’s collection.
Melissa is also a proud partner of many non-profit organizations, donates monthly to support local homeless children and pregnant women (as well as massive donations of shoes) and also donates part of its monthly income to developing green urban areas.
Video by Meaghan Houck. Photos by David Phelps. Music: Golden Hour by Broke For Free.